If you’re reading this in the U.S., chances are you’re preparing for the long holiday weekend. Further, if you’re an entrepreneur or salesperson, chances are you’re feeling one of two ways:
1. AWESOME! You’re meeting or exceeding your sales goals, so you can coast into the long weekend, ready to get down with some backyard bbq and sip your beverage of choice.
2. OH, SH*T! You feel behind, potential clients aren’t getting back to you, and the knot in your stomach isn’t leaving much room for hot dogs and potato salad.
Regardless of which category you fall into, my advice is the same: Enjoy the hell out of your long weekend!
I’ll let you in on a little secret: Slowing down can be a savvy sales strategy.
In my experience, the weeks leading into and out of holidays can be dead — potential clients duck out early for the long weekend, or they extend the holiday into a week-long vacation. Instead of wasting your valuable time fretting over a couple of slow weeks, leverage this time to refuel your own tank. Pushing for sales during a holiday slow-down will only lead to spinning wheels and burnout.
Remember, if you’re depleted, you cannot be of service to others.
Now, I’m not saying you can’t move the needle in your business this week — but you must be thoughtful about it. If clients are actively getting back to you — go for it! They are likely in high spirits with a mini-vacay coming their way, and you could close some business with ease!
However, if you sense that your clients have peaced-out early for the weekend, use this time to research new prospects and trends, or complete that online training you’ve been putting off. Call your business running buddies and see if they’re around for a brainstorming coffee date. Implement that new project-management tool you’ve been meaning to use. Send thank-you notes to current clients and your star referrers.
Whatever you do, DO NOT freak out if clients aren’t getting back to you. I promise that your business isn’t tanking — it’s normal to feel the slow-down. Take advantage of it!
Your Challenge This Week:
Prepare to relax. It looks something like this:
1. Set yourself up for success after the holiday. Get to those tasks you’ve been putting off for when you have more time — and before leaving your desk for the long weekend, make your to-do list so you can hit the ground running when you get back.
2. RELAX. I know, I know… for many entrepreneurs and sellers, it’s very difficult to slow down and enjoy, but it’s crucial. Turn on the vacation responder, put the phone down and fire up the grill. You can do it. I believe in you.