Learn how to attract clients, share your value and close more B2B sales with a system that's as authentic and human as you are.


Does this sound like you? 

As a B2B service provider, you’ve built a business out of passion, and the response has been positive — you
have a proven offering, and the clients you have are outrageously happy with their results.


You’re not closing as much business as you’d like.
You’re sending proposals, but you’re not hearing “yes” as often as you should — and worse,
you’re not sure why not. You’ve been incredibly successful in your career, and being “back-burnered” by
clients, or losing out to other service providers, is frustrating.

Your consultations and sales calls don’t ignite action.
You’re having sales conversations, but rather than guiding the
potential client toward a sale, it feels like you can’t get any momentum.

Your proposal and follow-up feels disconnected and left to chance.
You’re being invited to send proposals, but you’re unsure if they’re good
enough — plus, you’re unsure how and when to follow up with the potential client.
You have a hunch there must be a better way.

You don’t know how to find clients.
Most of your business has been word-of-mouth or by referral, which is great,
but it’s not enough to reach your big goals. You want to grow, but
you don’t know how to proactively find clients.


You’re not alone — plenty of smart, accomplished small business owners feel the same way.

What’s missing is a system.

Out of your comfort zone.
You got into business to serve people and the world, not to do sales.

Nervous and unsure.
You’ve tried different sales approaches in the past that have left you feeling awkward and inept.

Frustrated and exhausted.
You’re working so hard, juggling so much — but you’re still not seeing enough business come in to reach your big goals.


And yet, you also feel…

Excited and hopeful.
You know you have an awesome offering, and despite the challenges, you’re committed to success.

Ain’t nothing gonna hold you back — you’re determined to gain the strategies and skills needed to fulfill your vision.

That’s why I created the Sales Breakthrough Mastermind 

A high-touch group program for successful business owners who are ready to increase revenue and impact with a system that feels good. 

Specifically, I want you to leave this 12-week program with the tools highly-accomplished small business owners need most:

  • Closing techniques that feel enlightened and aligned, not tone-deaf and aggressive
  • Strategies to attract your ideal customers using your inherent strengths and gifts
  • A framework for leading sales conversations and powerfully pitching your services
  • An understanding of how to own the proposal process so it feels like you’re working in partnership with your potential clients — not fumbling in the dark, unsure to how to follow up

10 weeks of high-touch training and support to finally gain the sales skills and strategies you need to move business forward.

Training Modules

Video trainings designed to up your game in every part of the sales process

Weekly Sales Lab

Practice your new skills with a group of your peers and get your burning sales questions answered

1-1 Coaching

Meet with me 4x to customize your new sales system and keep business moving forward (and hit me up via Voxer in between!)

Guest Teachers

Four leaders in the fields of Public Speaking, Pricing, Leadership Development, and Networking.

Resource Library

Get my proven templates for prospecting emails, follow-up emails, proposals, one-sheets, speaker sheets and more

Private Community

Connect, ask questions and get support in between sessions

Next cohort begins February 2022. Get on the waitlist to be the first to hear when registration opens!



Because “we” is better than “me.”

When the pandemic hit, it was obvious that my community of business owners needed help — fast. And what better way to move forward than with a group of motivated, supportive peers?

Incredible things happen when accomplished, generous, growth-minded people come together to learn and grow — the needle actually moves.  

Oh, and we have a lot of fun, as well…!


You might be a good fit for the Sales Breakthrough Mastermind if…

  • You’re a service provider selling B2B — past cohort members have included DEI and change management strategists, executive coaches, consultants, creative agency owners, and other business problem-solvers
  • You have a proven offering — you’re not new to business, you just need more clients and a more systematic approach to selling
  • You have a growth mindset — this program is for business owners who are ready to WERK
If this sounds like you, I invite you for a free call with me to better understand what’s working, what’s not working and whether the Sales Breakthrough Mastermind is the right fit for you.

Please note, cohorts are capped to maximize learning — this will sell out!

Space is limited and this cohort will sell out — get on the waitlist to be alerted when registration is open!


Surabhi Lal, Strengths & Sales

Surabhi Lal is a facilitator, storyteller, speaker, and consultant who is in the business of the future of work for individuals, teams, and organizations. She champions inclusive workplaces and uses empathy and strategy to create cultures where individuals and teams thrive. Over the course of her career, she has coached thousands of job seekers, entrepreneurs, and small businesses to help them achieve meaningful success.

As a certified
CliftonStrengths facilitator, Surabhi will help you understand your Top 5 Strengths and, together, we’ll weave them into a sales process that feels authentic and aligned for you.

Eduardo Placer, Elevate Your Elevator Pitch

Eduardo Placer is the founder of Fearless Communicators and a story doula. As a global facilitator, Eduardo has led workshops and spoken with groups at HBO, Google, Bank of America- Merrill Lynch, and more. Private clients include industry leaders, start-up CEOs, UN Diplomats and social activists.

Eduardo will be sharing his anything-but-typical
Elevate Your Elevator Pitch workshop, exploring classic elevator pitch formulas and helping you craft your powerful, memorable pitch — so the next time you’re riding the mythical elevator, you rock it.

Jacquette M. Timmons, How to Price Your Genius

Jacquette M. Timmons is a financial behaviorist. She helps people identify the underlying behaviors and beliefs that keep them from reaching their financial goals. She coaches, teaches, speaks, and writes on creative solutions to common financial problems for everyone from the middle class to the 1%.

Jacquette will share her engaging, aha-enducing presentation on
pricing, exploring the financial, emotional and personal sides to getting your pricing “right” — aka: the price works for you and your business.

Michelle Warner, Networking That Pays

Michelle Warner designs tiny companies that are built to last. With an MBA from one of the world’s top business schools and 15+ years growing small businesses, Michelle knows designing for the long term while building in the ability to adapt in the short term is what creates sustainability.

Michelle will be teaching her
 Networking That Pays method, the introvert-friendly, always awkward-free connection system that brings in reliable leads, consistent referrals and meaningful connections for your business — in 5 minutes a day.

Allison Davis

Allison is a sales coach and trainer who ignites growth in high-performing entrepreneurs and small business owners. With nearly 20 years of sales experience at companies like National Geographic and Gabrielle Bernstein, Inc., Allison has worked with clients like Google, Goldman Sachs and others to pen 6- and 7-figure deals.

Allison now spends her time sharing her down-to-earth, approachable take on sales with her clients, guiding them to greater sales success.

Allison holds a B.A. in Journalism and Mass Communications from St. Michael’s College and a certificate in Organizational and Executive Coaching from New York University. Allison loves learning, travel, plus-size fashion, and hanging out with her partner, Aaron, and their two rescue cats in Brooklyn.

Next cohort begins February 2022. Get on the waitlist to be the first to hear when registration opens!

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