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To Reach Your Audacious Goals You Need A Strategic Partner

You built your boutique firm to have more impact and freedom than corporate life allowed. And you’ve succeeded — your expertise wins against the big players, your clients include names that impress and your work creates real change.

But somewhere between hitting seven figures and where you are today, you’ve hit a wall. Not because you can’t sell (you obviously can), but because you can’t predict revenue or control the pace and direction of growth. Every quarter feels like starting from scratch. You’re either drowning in work or panicking about pipeline.

The truth is, expertise alone won’t build sustainable revenue. Neither will the solutions you’ve probably tried — hiring, cold calling, the latest LinkedIn trends. What got you here won’t get you there, but that doesn’t mean you need to become something you’re not.

You need a sales strategy built around YOUR strengths. One that leverages relationships over reach, quality over quantity, and expertise over volume. A strategy that turns reactive revenue into predictable growth — without sacrificing what makes you successful.

Sales Is In My DNA

You could say I was born to be in sales. As a kid, I watched my dad, mom, and older brothers build a family business by creating relationships with their customers, solving their problems, and operating with honesty and integrity. So, at 22 years old, with a journalism degree in hand, I walked past the newsroom door and headed to the sales department, where I started my career selling newspaper ads to local Vermont businesses. I’d tool around the state, cold calling on all types of clients, from popular ski mountains to small, local shops. The newspaper I worked for was the underdog — I heard “no” many times and often felt like David battling Goliath — but ultimately, I thrived in the uphill battle, and I knew I’d found my calling.

Little did I know how much this experience would prepare me for my next chapter as a media sales professional in New York, working for national and global platforms like Time Out New York and National Geographic. I went from selling $75 newspaper ads to landing 6- and 7-figure contracts with clients like Google and Goldman Sachs, which might sound like a big leap… 

But you know what? The two really aren’t that different.

High-touch business development is what builds relationships and fills sales pipelines. It’s what allows you to reach more clients, close more deals, and retire while you’re still young enough to enjoy what you worked so hard to create. The difference between selling to small rural businesses and global behemoths? Simply understanding how the sales processes differ (and stepping into the driver’s seat). 

My clients aren’t traditionally-trained sales enthusiasts. They’re founders, consultants, and members of growing teams who want to be part of something greater. They also know that in order to make that happen, they need to implement a system that feels good and will get them where they want to go.

I partner with my clients to become a strategic part of their growth.

They don’t just want sales; they want sales done differently.

These inspiring founders chose to do sales differently, and these are their results!

 

Ready for Sales Done Differently?

I provide sales consulting and training for founder-led businesses to help you reach your goals and keep on growing.

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Sales trainer Allison Davis shares effective strategies to talk price with clients so you can expertly confront the challenges posed by budget objections.

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