By the end of this 4-month engagement, you’ll have a highly-optimized sales process and the upleveled sales skills needed to attract ideal clients, send winning proposals, and close deals.
You’ll learn how to be a trusted advisor – not a vendor – maximizing your revenue and earning your place as an indispensable partner.
• You’ve been in business for a minimum of three years, and you’re closing 5-figure (and maybe even 6-figure) deals. You’re ready to work with clients on contracts that will give you predictable income and the security to navigate unexpected circumstances.
• Selling and growing revenue is your top priority, but you’re stuck with a sales strategy that’s not working. You need a step-by-step plan to execute instead of flying by the seat of your pants.
• You rely too much on referrals and word-of-mouth for lead generation, causing panic during dry spells because you have no control over the quantity or quality of leads coming in.
• Your instincts got you this far, but now you need a more optimized sales process to sell the scopes of work you want to the clients you desire with a strategic advantage.
• You leave an awesome sales call, submit a topnotch proposal, only to get a reply with, “Not now, maybe next fiscal,” or “You’re too expensive” despite pricing accurately for the market – and that’s if you don’t get completely ghosted.
• You don’t want a complicated sales strategy with all the bells and whistles for the sake of bells and whistles. You want to be told where to focus and EXACTLY what to do in your unique business so you can get on with it.
You don’t have to “wing it” anymore. And you don’t need a lengthy, complicated or expensive consulting engagement that gives you way more than you need now.
The Sales Playbook provides a customized sales strategy to achieve your goals, increase revenue, and work on exciting projects.
BOOK A CALL
Erica Seldin
Co-Founder, August Public
✓ Imagine the relief of having a trusted advisor by your side, someone who truly understands your business goals and is there to help you achieve them. Think of me as your Head of Sales on speed dial.
✓ We focus on results from Day 1. During onboarding, we’ll evaluate your current sales process so I can provide you with a customized sales strategy to get you to the next level quickly.
✓ 12 meetings via Zoom over 16 weeks.
✓ Clear, concise and informative video trainings and exercises on the most modern, effective and human sales techniques to attract your ideal clients and nurture them to a mutually-beneficial sale.
✓ Resource Library filled with all the tools, templates and step-by-step guidance you need to operate your new sales system.
You’re a busy founder, and I respect your time. This engagement is structured to allow you to learn on your schedule while increasing your sales effectiveness — and quickly see results.
To create a sales strategy, you’ve got to have goals (the more strategic, the better)!
Together, we’ll look at your historical sales data, past performance and current pipeline to confirm:
When high-effort, low-ROI activities (hello, cold calling and endlessly posting on LinkedIn) aren’t enough to reach the sales targets you desire.
We’ll focus on the right lead generation activities:
Most business owners aren’t leading a highly-optimized sales process, which means they’re leaving money on the table.
I’ll teach you how to architect your sales process for increased results by:
Fine-tune your process and skills and take the wheel of your sales strategy.
In live coaching sessions, you’ll practice what we’ve put into place:
Watch the video below!
• Have a sales strategy to generate exciting B2B leads, pitch bigger deals and sign more contracts – with clients you want to work with!
• Know how to increase the annual and lifetime spend of your existing clients so that you can generate more revenue and build stronger relationships.
• Go from feeling like “I DON’T KNOW WHAT I’M DOING” to “I got this” so you can approach sales with a clear sense of direction and confidence.
• Focus only on what works and streamline your sales process so that you can achieve results and efficiency for your business and your clients.
• Conduct sales with more confidence and ease because you know exactly what to do because it’s a system that makes sense.
You might be a good fit for The Sales Playbook if you have:
• Been in business for 3+ years and have a vision of where you’re going
• Successfully sold and delivered your core offers — you just want to sell more
• Average deal sizes of $10k, $25k, $50k or more
• Plans to lead sales in your business for the foreseeable future
• The ambition and bandwidth to uplevel your sales process and results
We’ll work together for four months to complete your Sales Playbook.
Sales is a living, breathing part of your business that evolves during the lifetime of your business. Especially as a busy business owner of a growing company, it’s likely that you’ll need some additional support — in fact, the vast majority of my clients keep me around for ongoing advising, as well as strategy work at key inflection points.
I’ve designed my business so that I can support you throughout your journey. The truth is, you likely won’t be hiring salespeople for a long time, but that doesn’t mean you don’t need expert sales support — I aim to be there when you need me.
We will meet twelve times over the course of four months. These strategy sessions last anywhere from 60 -90 minutes, depending on what we’re working on. I have helped so many small businesses create and implement sales strategies, I know exactly how much time we need to get you where you want to go (and I know you don’t have a lot of time to waste)!
The Video Vault contains video lessons and exercises that will teach you the most modern, effective and human sales techniques to attract your ideal clients and nurture them to a mutually-beneficial sale. As a busy business owner, you will view these thoughtful, interactive video lessons ahead of our strategy sessions to keep us moving your sales strategy forward.
The best part? You’ll have access to these videos and exercises for the next two years, enabling you to revisit key lessons and onboard new team members to your way of selling.
I often hear that working with me is one of the biggest investments a business owner has made in their business, and I don’t take that information lightly. My biggest priority is making sure The Sales Playbook is right for you, which is why I will ask you a lot of questions before we agree to work together. You can count on me to do my very best to determine if focusing on sales right now is actually the best thing for your business (sometimes it’s not). If I find you need a different fix, or a different flavor of sales consultant, I’ll be the first to let you know.
Otherwise, if you’ve been in business for at least a few years, have experience selling and delivering your services at a minimum of at least $10,000-$15,000, and just want to sell more — I got you.
If you’re reading this, chances are you’re a founder looking for a new sales strategy that puts you — comfortably — in the driver’s seat. I’m here to help make that happen.
But first, here’s why you can trust me.
With 17 years of experience on sales teams, I’ve closed $75 deals with small rural publishers (shout out to Vermont!) and 6-7 figure deals with Google and Goldman Sachs.
Wondering how I made that leap?
I’m not your typical salesperson. I believe in building genuine relationships with clients and creating offers that help them solve their biggest problems, so they can meet and exceed their goals.
And I do it all with a human-centric and empathetic approach that puts people first. My take on the ABCs of Sales? Always Be Connecting.
So, whether your goal is to land that Fortune 500 client, increase your revenue, or create more financial security and predictability in your business, I’m here to help you make it happen – and have a little fun along the way.
Allison
Check out what my clients have to say about how the work feels.
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