I blew it. Can you relate?

As I was thinking about what to write you this week, I really wanted to avoid telling you this story. But because we often learn more from our mistakes than our accomplishments, I’m vetoing my pride and sharing this with you. I totally blew a sales call. Like, tanked it. A referral came my way from a past client, and...

Is empathy your sales superpower?

At last week’s Sales Roundtable, several business owners expressed the same concerns about selling right now: “I’m hesitant to reach out because they’re probably not spending money right now…” “I’m reluctant to reach out because I know they’re busy — I’m probably the last thing on their list.” However, in the same breath, these business owners also expressed desiring to...

Unsure how to sell right now? Watch this.

This month, I’ve been hosting weekly Sales Roundtables for entrepreneurs and small business owners, and I wanted to share perhaps the most difficult question that keeps coming up: “I’m just not sure how to go about selling right now. I don’t want to be seen as profiting off of the pandemic, so what do I do?” If you can relate...

If you’ve been following me for a while, you might be surprised to learn that I’m an introvert. I never shy away from a stage or microphone, I jump at any opportunity to meet new people, and I love to talk. Friends and family who follow my Instagram will often comment on my busy lifestyle in New York — I...

The Two Dirtiest Words In Sales

Last week’s Sales Done Differently workshop for entrepreneurs in New York blew me away in many ways — none more impactful than hearing how these bad-ass women were cold calling their way to success. Wait, cold calling?! Aren’t those the two dirtiest words in all of business?? For most entrepreneurs I work with, the thought of reaching out to someone...

#SalesBreakthrough: Are you sharing your value powerfully enough?

In reviewing sales pages and follow-up emails for clients last week, I noticed the same issue coming up again and again. I saw a lot of energy put into explaining the “who, what, where, when and how” of their programs, retreats and coaching packages — but I wasn’t getting much of the WHY! There’s an old sales adage that you...

#SalesBreakthrough: The Antidote To Self-Doubt

Earlier this summer, I had the pleasure of speaking to a group of pilates entrepreneurs, and I got the most heartfelt question: “How do I sell authentically when I’m sitting in self doubt?” I hear this one a lot. As entrepreneurs, even though we are experts in our fields, we can fall into fear, anxiety and imposter syndrome when it...

#SalesBreakthrough Challenge: Pick Up The Phone

Last year, I met a coach who had created a beautiful group program. She had done everything right — market research, valuable content, gorgeous marketing. And yet, as the deadline to sign up approached, her program wasn’t even half full. Concerned, I asked her to tell me more about her sales process, thinking that perhaps the offer or pricing was...

#SalesBreakthrough Challenge: Where are you stuck?

Maybe it’s the pumpkin spice making an all-too-early return, or the “first day of school” posts showing up in my Facebook feed, but it’s starting to feel like fall — and I can’t wait! Even though it’s been many years since I’ve been in a classroom, I still savor that back-to-school energy. In the fall, I am motivated to get...

#SalesBreakthrough: Show, Not Tell

Today, I’m sharing one of my top tips for converting your next sales conversation into a client! Think about your last new client consultation or sales presentation. How did you share about what you do and the impact you’re having on your clients? What approach did you take to impress upon the prospect the important work you’re doing or valuable...