The Close

Sales topics and tips for modern founders

Why Warm Leads Go Cold & How to Reconnect

In B2B sales, few things are more frustrating than when warm leads go cold.   The sales conversations seemed to go well, but now the deal is up in the air, and you’re left wondering what went ...

How to Maximize Your Attendance At Conferences

During my corporate sales career, I relished the opportunity to attend conferences. They offered a ...

3 Ways To Make Your Buyer Feel Safe (+Questions)

When it comes to sales, one of the most important skills you can master is ...

The Fatigue Isn’t From Selling. It’s From Deciding.

Last month, two of my smartest clients said almost the same thing to me, just ...

Back to Basics – Week 1: Your summer sales reset starts now ☀️

As we roll into summer, I hope you’re looking forward to some leisure time, ...

Interested in introducing value-based pricing in your business? Learn whether it's right for you, and how to implement it into your business.

Back to Basics – Week 2: A simple skill that changes everything

We’re starting with the easiest fundamental of all — and it’s one that even ...

Back to Basics – Week 3: The 30-second move that builds trust

Picture this: You jump on a discovery call with a promising prospect. After quick pleasantries, ...

Back to Basics – Week 4: The one million dollar question (literally)

I have a stat that’s going to change how you approach every sales conversation. ...

Interested in introducing value-based pricing in your business? Learn whether it's right for you, and how to implement it into your business.

Back to Basics – Week 5: What my client taught me about booking meetings

Even after 25 years in sales, I’m still learning new terminology — sometimes from my own ...

Back to Basics – Week 6: The 15-minute habit that doubles your credibility

I have a confession to make 😬 Even after 25 years in sales, I still catch myself ...

Back to Basics – Week 7: Are you running a three-legged race?

Want to know the superpower of every great salesperson? It’s not a fancy closing ...

Interested in introducing value-based pricing in your business? Learn whether it's right for you, and how to implement it into your business.

Back to Basics – Week 8: Need more leads? 📬

I was planning to wrap up our Back to Sales Basics series this week, but ...

Back to Basics – Week 9: The budget conversation that changes everything 💰

Picture this: You’ve just had an amazing sales call. The prospect is excited, you’...

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