Do you have know-how, but no how?

Sales for non-salespeople.

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Training and Consulting For Founder-led Sales

You and your team are subject-matter experts, not salespeople. You’re great at what you do, and you’re ready to build on your success, so you can hit those big goals. But first, you need to adopt a strategic approach to selling that closes the gaps in your current process and positions you for growth.

That’s where I come in. I create bespoke sales plans to improve your strategy and provide training to show you and your team how to implement a repeatable sales process.

Are You Ready for Sales Done Differently?

Some matches are made in heaven: Coffee and donuts, locks and keys, Salt-N-Pepa. We might be a good pairing if you are:

Selling Services B2B

You’re a subject-matter expert who’s passionate about the work you do and the people you serve. You are changing the world by providing high-touch services to companies that light you up. Whether you’re selling to start-ups or Fortune 500s, my 20 years of B2B sales experience can take what you’ve built and ignite even more growth.

You deserve to have a partner who has “been there, done that.” I’ll share my learnings from selling 6- and 7-figure deals to blue chip companies (with humanity and heart) so that you can fast track your next big moves.

Founder-led Sales

You’re a hardworking business owner who has done a pretty darn good job of selling; however, you know that your scrappy sales skills can only take you so far — you’re ready for an upgrade, but not yet ready for a Head of Sales.

You’re in the right place. My client roster includes former executives who now sell consulting, former department heads who now sell diversity, equity and inclusion strategy, former actors who now sell public speaking training, and former teachers who now sell anti-racist curricula (to name a few). My pledge is to meet you where you’re at, with full respect for the tenacity and business savvy that has gotten you this far. My job is to build upon your success, showing you the next right sales steps to move your business forward.

Ready to Work

Your commitment to uplevel your sales plan and process is born out of abundance and ambition, not scarcity or fear. You have a bigger vision than what you’re able to achieve on your own, and you’re seeking a partner who will roll up her sleeves and work alongside you.

Whether you’re handling everything on your own, or have team members participating in the process, we’ll look at how you’ve gotten to where you are and determine what it’s going to take to get you where you want to go. There’s no cookie-cutter solution — I’ll create a bespoke plan to support your unique pathway to growth.

Looking to Do Sales Differently

You’re not comfortable with phony sales tactics, like engineered scarcity or manufactured urgency — and neither am I. Rather, you are all about relationships, and I couldn’t agree more. “Centering the client” is at the heart of every sales plan and process I help you build — because, at the end of the day, that’s what works (and what feels good, too). 

Whether you’re networking to meet ideal clients, leading a sales conversation, pitching your unique value proposition, or negotiating your biggest contract to date — my top priority is that you operate from your strengths. At every turn, I’ll be encouraging you to lean into curiosity, integrity and empathy to navigate sales in ways that feel authentic to you.

Soup To Nuts

You Deserve It All.

Here’s what I know for sure: One-off trainings and cookie-cutter strategies don’t work — not for the kind of sustainable business you’re looking to build. When I work with clients, I take a holistic view to understand how sales has historically worked in your business. I’ll build you a new plan with strategies that set you up for more success, and then make sure you (and any team members working alongside you) have the skills necessary to implement it. 

I work with solopreneurs, as well as founder-led sales teams of all sizes, flexing our engagement to meet your needs and budget.

We’ll dive in and begin crafting you an honest-to-goodness sales plan that will marry your revenue goals with reality, and leave you with a solid action plan to reach your lofty goals. Imagine how good it would feel to wake up every morning and know exactly what you need to do in order to succeed — it’s possible, and it all starts with a plan based on data and sales savvy.

When it comes down to it, most of my clients need the same basic things — industry-appropriate pricing and packaging, a proactive business development strategy that doesn’t make them want to hide under their desk, and a sure-fire sales process that sees them winning more of the proposals they send out (and for more money). However, no two businesses are the same, and we will take the time necessary to ensure your sales action plan is strategically optimized for your unique clients and offerings.

Once you have a plan, it’s time to execute — but you’re going to need some upleveled skills to match your new strategies. From prospecting to sales conversations, pitching to proposals, closing the deal to creating raving fans, I have you and your team covered. And, I promise, you’ll like my approach to sales training — one that leans into curiosity, service and EQ. The best part? I’ll be around and available as you start rolling out your new sales plan and trying on your new skills — think of me as your on-demand Head of Sales.

These inspiring founders chose to do sales differently, and these are their results!

"The first time we worked with Allison, we increased sales by 150%. The second time we brought her in, I got the entire team involved, and we doubled our revenue. You’ll find no better champion, no better ally, than Allison.”

Eduardo Placer
Founder, Fearless Communicators

"Allison has been a gamechanger for my business. I spent almost two years struggling with how to generate demand and get prospects who actually follow through, and even longer trying to find the right sales cycle that would meet my ideal clients' needs. With her strategies, training and on-demand support, my business looks totally different and is actually successful. I could not recommend her more!"

Vonetta Young
Founder, VY Advisors

“Allison is the Sales Strategy Whisperer!”

Jaime Klein
CEO, Inspire HR

“As a result of working with Allison, I have signed a multi-year culture transformation engagement with a fantastic client. I've established two annuity clients, and now 90% of my business is referrals. I no longer feel like I need to pound the pavement because I really understand who the target is, how to identify them, and how to serve them.”

Pamela Harless
Founder & CEO of Collective Confidence

“Working with Allison, we were able to solidify our sales pipeline and process, as well as the messaging that we share with our potential clients — and we saw immediate results, increasing sales by 38%.”

Dr. Steve Yacovelli
Owner & Principal, TopDog Learning Group

Is It Time to Focus on Sales?

If you’re wondering whether working with me is right for you, drop me a line. We’ll schedule a call so that I can get to know you and your business, and we can work together to determine if we’re a good fit. Don’t worry — no hard sells here.


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