The Close

Sales topics and tips for modern founders

Interested in introducing value-based pricing in your business? Learn whether it's right for you, and how to implement it into your business.

How to Boost Your Sales Team’s Performance

Have you hired sales teams only to be disappointed by the results? I’ve been talking to founders and executives recently who are running fast-growing businesses from $2-$20 million, and they all have two things in common: One founder I ...

Why Warm Leads Go Cold & How to Reconnect

In B2B sales, few things are more frustrating than when warm leads go cold.&...

How to Maximize Your Attendance At Conferences

During my corporate sales career, I relished the opportunity to attend conferences. They offered a ...

3 Ways To Make Your Buyer Feel Safe (+Questions)

When it comes to sales, one of the most important skills you can master is ...

Back to Basics – Week 10: Your sales foundation is rock-solid (now what?) 🏗️

Ten weeks ago, we started this journey together with a simple premise: When the going ...

Back to Basics – Week 9: The budget conversation that changes everything 💰

Picture this: You’ve just had an amazing sales call. The prospect is excited, you’...

Interested in introducing value-based pricing in your business? Learn whether it's right for you, and how to implement it into your business.

Back to Basics – Week 8: Need more leads? 📬

I was planning to wrap up our Back to Sales Basics series this week, but ...

Back to Basics – Week 7: Are you running a three-legged race?

Want to know the superpower of every great salesperson? It’s not a fancy closing ...

Back to Basics – Week 6: The 15-minute habit that doubles your credibility

I have a confession to make 😬 Even after 25 years in sales, I still catch myself ...

Interested in introducing value-based pricing in your business? Learn whether it's right for you, and how to implement it into your business.

Back to Basics – Week 5: What my client taught me about booking meetings

Even after 25 years in sales, I’m still learning new terminology — sometimes from my own ...

Back to Basics – Week 4: The one million dollar question (literally)

I have a stat that’s going to change how you approach every sales conversation. ...

Back to Basics – Week 3: The 30-second move that builds trust

Picture this: You jump on a discovery call with a promising prospect. After quick pleasantries, ...

Interested in introducing value-based pricing in your business? Learn whether it's right for you, and how to implement it into your business.

Back to Basics – Week 2: A simple skill that changes everything

We’re starting with the easiest fundamental of all — and it’s one that even ...

Back to Basics – Week 1: Your summer sales reset starts now ☀️

As we roll into summer, I hope you’re looking forward to some leisure time, ...

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