Back to Basics – Week 1: Your summer sales reset starts now ☀️

As we roll into summer, I hope you’re looking forward to some leisure time, doing whatever screams “summer” to you. For me, I’m looking forward to playing in the garden, lazier Fridays and spending more quality time with friends.

But, like most of the small business owners I know, I’ll still be working. And it’s tough to ignore a plain fact:

It’s an uncertain economic time right now. (Feels like we’ve been saying that for a while now…)

Between looming recession fears, tariffs and horrifying news reports every fifteen minutes, it feels like everyone’s holding their breath waiting to see what happens next.

And yet, we keep going. Because we must.

My dear friend and brilliant business designer Michelle Warner recently reminded me that, in wobbly economic times, you want two things:

1️⃣ The first is hard if you haven’t been working on it already: Have some money in the bank to weather the storm.

2️⃣ The second is something we can all do: Get back to basics.

Meaning, when the going gets tough, the tough get focused. In these times, your best bet is to work the business basics. 

So for the next six weeks, I’m doing something I’ve never done before — a back-to-sales-basics series that will make sure you’re rock-solid on the fundamentals. ‘

Why? Because when buyers get squirrely, every sales touchpoint matters more — and dialing in your sales skills can make the difference between getting a contract and ghosted. 👻

Think of it as Sales Summer School.

Each week, I’ll share one core principle that’s served my clients well through good times and challenging ones. These aren’t fancy new tactics — they’re the tried-and-true strategies that help you:

→ Generate better leads without cold calling
→ Qualify prospects before you waste time on proposals
→ Have confident conversations about budget and pricing
→ Close deals by working in lock-step with your buyers to get over the finish line

Your first assignments?

1. Create a folder. Save these emails — they’ll be worth going back to time and again.
2. Listen to Michelle Warner’s recent podcast episode, Smart Moves in Tough Times.